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The new BRÚ Journey Begins

Something exciting has been going on behind the scenes here at BRÚ Brewery. Now we’re finally able to confirm exactly what that is and share the juicy details with you.

Are you ready?

A merger of independent Irish breweries

BRÚ Brewers
Irish craft beer drinkers might be familiar with Carrig Brewing Co, a small but bold brewery from County Leitrim brewing since 2011. Known for their adventurous beers, their passion and spirit gained them respect among drinkers across Ireland. In August 2019, BRÚ and Carrig merged; we’ve been close-mouthed about this until we knew exactly what this future looked like. We’ve spent the past half year working on a complete rebrand to reflect a unified identity, refresh our beer recipes, label designs, website and social media. We can now announce that both breweries will trade under the BRÚ Brewery name and brew from the BRÚ Trim brewhouse in County Meath!
 
Together as BRÚ Brewery, we will continue to brew traditional Irish styles in our BRÚ Core range and modern craft styles across our new the Urban Jungle series. As part of the merger, former Carrig Head Brewer, Francesco Sottomano, will now oversee the entire BRÚ range in the same role. He will work closely with the brew team to refine existing recipes and develop new, exciting additions to our offerings.
BRÚ Brewery Pouring Beer

BRÚ Hospitality

Another exciting addition to the BRÚ family is our new Hospitality arm: we will now manage a portfolio of five venues and accommodation across the country with a commitment to promoting a modern Irish pub and dining experience and showcasing the best of local, independent Irish produce.

Our venues include:
● Bar Rua on Clarendon St in Dublin, perfectly located for the city’s shoppers, theatre goers and sightseers.
● Catch 22 restaurant located above Bar Rua, ideal for those looking to enjoy some fresh Irish seafood and fish.
● Clarendon Suites, found above Bar Rua, offering high-end accommodation.
● BRÚ House in Fairview, serving the local community and visitors alike.
● The Bridge in Chapelizod, also community-focused.
● Union8 Restaurant in Kilmainham, a neighbourhood eatery.
All of the venues have their own unique atmosphere, but each one is equally focused on top quality food, drink and a warm Irish welcome.

The Future of BRÚ

BRÚ’s commitment to getting the highest quality Irish beer into the hands of customers continues and we remain proudly Irish and independent.
So what does the future of BRÚ beer look like?
The BRÚ Core range will be made up of five beers, each one a high-quality example of a loved style. We’ve refreshed our gluten-free lager, red ale and dry stout and added a brand new IPA and pale ale.
The Urban Jungle series will include five bold and modern beers that will surprise even the most seasoned craft beer drinker. The mantra of this range encourages drinkers to be adventurous and unleash their spirit animal—whether it’s a bold lion or a wily octopus.
In addition to the new offerings, eagle-eyed drinkers will be delighted to find some favourite recipes that have been revived and refreshed under the Urban Jungle brand. Between both ranges, we have a beer for all tastes, from experienced craft beer drinkers to those looking for something more familiar. We will also continue to brew exciting seasonal releases, one-offs and collaborations throughout the year. Our new core range and Urban Jungle beers will be launched in April 2020. Make sure that you’re following us on social media to be the first to hear about our new beers.

Group Photo BRÚ Brewery

Join us on this exciting journey!

This merger represents a pivotal moment for us at BRÚ and we see it as an incredible opportunity to step up and help elevate the quality of Irish craft beer for all. Drinkers are more discerning and want both well-made classics and big, modern styles–we think that with this merger, we can deliver both to today’s drinkers.

So expect great things from us.

Sláinte!

-The BRÚ Brewery team

Full Team at BRÚ Brewery

3 thoughts on “The new BRÚ Journey Begins”

  1. Congratulations, going to miss “the name” but business is business and I wish your business nothing but continued success.

  2. Pingback: Something Brúing in the Royal County – IrishBeerSnob

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